There has been a lot to say about the customer experience lately… The retail industry is going through a massive shift dictated by the digitization of today’s consumer habits. If you want to keep the customers coming back to your physical retail space, an exceptional shopping experience is a must!
In my early twenties I worked as a visual merchandiser for the Gap stores in NY, before this I had a very limited idea of what went on behind the scenes in retail, let alone the fact that people worked overnight shifts to transform environments every time that new merchandising arrived, during sales events, or seasonal changes.
In retail it is fundamental to display and promote products in ways that encourages sales, and that is the basis of visual merchandising. It is the foundation for the in store shopping experience, along with customer service, and the knowledge of your customer’s needs, it can make or break your business’ success.
Today I will guide you through the most important elements of successful retail visual merchandising:
- The Story
What is your company’s mission? It is important to differentiate your business from competitors, and that is exactly what telling your particular story will do. Stories make us feel and connect to something, forge a stronger bond with customers by telling stories in compelling ways throughout your visual merchandising.
Take a look at how these two vitamin brands are revolutionizing their industry Care Of and Hum Nutrition. They tell the stories that matter to present their unique selling proposition and connect to customers in a human level.